Positioning
Who you are for, what you refuse to sound like, and the one line a stranger should remember.
Brand & identity
A brand is the set of decisions people meet before they meet you: the name, the mark, the colours, and the way a sentence sounds. Unihorn builds that system in the studio, then hands you files you can send to a printer, a developer, or a social post without guessing.
Who it is for
A straight fit check.
Useful when you are starting, renaming, or your current look no longer matches the work you do. Also useful when several people post for the business and nothing looks related.
You leave with
- Logo files for print and screen
- Colour and type sheet
- One-page brand guide
- Starter social templates
Included
What the work actually covers.
Logo system
A primary mark, a simpler version for small spaces, and rules for clear space and minimum size.
Colour and type
A small palette and two typefaces, with the combinations that stay readable on screen and in print.
Voice notes
Short examples of headlines, captions, and replies so posts do not drift into a different personality.
How it runs
From the first conversation to the files.
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01
Listen
We talk through the business, the customers, and the brands you do not want to resemble.
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02
Directions
You see a small number of visual directions, not a pile of logos to vote on.
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03
System
The chosen direction becomes files, a one-page guide, and a walkthrough of how to use them.
Questions
Before you write to us.
Do we own the logo?
Yes. Once the invoice is paid, the final logo files are yours to use for the business. Stock fonts stay under their own licences, which we name in the handover.
Can you refresh a logo we already have?
Yes. Say so in the enquiry and send the current files. A refresh keeps recognition and fixes the parts that fail at small sizes.
Start with this
Tell us what you need from brand & identity.
Email, a phone call, or the form. The same team reads all three.